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If your business is in a highly populated area, chances are the metropolitan newspapers in your area will be expensive. This is the same for national and regional newspapers. If you go with any of these types of newspapers, try to be included in any Special Sections relating to your topic. Your business will benefit far more than if your ad winds up on section D, page 32.

A local newspaper will have a smaller circulation than the regional one, but it may target your market better. It is also generally cheaper to place a newspaper ad in the local paper. Other types of newspapers include college newspapers, trade papers, specialty newspapers focusing on a topic, and weekly shoppers.

Circulation and ad rates will vary widely with each type of publication. So will effectiveness. To make the right choice, contact iBrand today for expert advice or a professional design.

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